Case Study
Market Trends
The market trends as it involves the Global air+Deliver industry especially in China and the United States is indeed dynamic and at the same time challenging. But one thing is certain, once an air cargo company can gain credibility, it will be much easier for the company to secure permanent deals/contracts with organizations, big time merchants and warehouse operators who are involved in moving goods and materials from one location to another on a regular basis.
Most players in the Global Cargo Airlines industry are positioning their businesses to maximize profits to in the industry. It is an established fact that some of the key factors that will contribute to growth in this industry include growth in the manufacturing sector, consumption, international trade and also increase in technology reliance. We are not ruling out the fact that technology can also cut some jobs in the industry.
Lastly, operators in this industry know that some of the major factors that count positively in this line of business are competence, trust, honesty, good relationship management and of course timely and safe pick-ups and deliveries. Hence, they will ensure that they portray their company in this light.
Target Market
Our target markets are basically every one; organizations and individual as well who have cause to move documents, goods and materials from one location to another. In other words, our target market is the whole air+Deliver of China and also the United States of America and Canada beginning with and final will be whole world. and below is a list of the people and organizations that we have plans to do business with;
• Merchants and Warehouse Operators
• Retailers who would want to move their goods from one location to another via air
• Manufacturers (Chemical manufacturers, and Textiles manufactures et al)
• Corporate organizations who would want to move cargo via air
• Government agencies who have cause to move goods and materials from one location to another location via air+Deliver service.
The competitions that exist in the Global Cargo Airlines industry is stiff because anyone that has the finance and business expertise can decide to start this type of business howbeit on a small scale servicing a airport or more. Although, the Global Air+Deliver service requires some form of training and expertise, but that does not in any way stop any serious-minded entrepreneur to start the business and still make good profit out of it.
The business model we will be operating on, ease of payment, wide range of services and our excellent customer service culture will definitely count as a competitive advantage for akCross So also, we have a team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details and deliver cargo and consignments safely, and on time both locally, nationally and international level.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.